Village shop - on a tight budget.

I was asked to create a logo & tag line for a village shop, whilst suggesting ways for it to be used which would encourage customers to return, rather than visiting larger stores in the near by town.

The village shop stocks fresh fruit & vegetables all locally grown. So keeping it simple & taking heed of the cultural shift to green products/recycling & sustainability we went with: 'The Wallop's Village Shop. Fresh, Friendly & Green'


The simple image & mainstream font were used so the shop's committee could easily recreate the logo; using it on letterheads & flyers etc without further cost to them.

I also sourced cotton shoppers (Brand Addition) which were printed with the logo; this fitted the tight budget & complimented the environmentally responsable angle. Now potential & existing customers can easily identify with the shop's values of which they are reminded every time they see/use one of the shoppers; encouraging them to visit their local!