Monday, 31 August 2009

Village shop - on a tight budget.

I was asked to create a logo & tag line for a village shop, whilst suggesting ways for it to be used which would encourage customers to return, rather than visiting larger stores in the near by town.

The village shop stocks fresh fruit & vegetables all locally grown. So keeping it simple & taking heed of the cultural shift to green products/recycling & sustainability we went with: 'The Wallop's Village Shop. Fresh, Friendly & Green'

The simple image & mainstream font were used so the shop's committee could easily recreate the logo; using it on letterheads & flyers etc without further cost to them.

I also sourced cotton shoppers (Brand Addition) which were printed with the logo; this fitted the tight budget & complimented the environmentally responsable angle. Now potential & existing customers can easily identify with the shop's values of which they are reminded every time they see/use one of the shoppers; encouraging them to visit their local!

Sunday, 30 August 2009

Inspiration for a Country Retreat

I am in the process of gathering information/inspiration for a new country retreat in Somerset. I have been asked to create a brand identity, design & write copy for the website & a brochure (either print or digital). My client is in the last stages of renovating the accommodation so I should get the green light to start soon... watch this space to see it all come together.

Monday, 24 August 2009

Blue Iris Web Copy & e-newsletter

I have just finished a preliminary copy review for the Blue Iris Films website. Focusing on the development of B2B relationships between the Production Company & writers/directors in the film industry.

I am also looking at developing an e-newsletter for existing contacts to update them with new projects & remind them of the services that Blue Iris Films can provide.

By writing clear copy, Typeface Creative can help to highlight the benefits of using Blue Iris Films to potential film industry clients.