The village shop stocks fresh fruit & vegetables all locally grown. So keeping it simple & taking heed of the cultural shift to green products/recycling & sustainability we went with: 'The Wallop's Village Shop. Fresh, Friendly & Green'

The simple image & mainstream font were used so the shop's committee could easily recreate the logo; using it on letterheads & flyers etc without further cost to them.
I also sourced cotton shoppers (Brand Addition) which were printed with the logo; this fitted the tight budget & complimented the environmentally responsable angle. Now potential & existing customers can easily identify with the shop's values of which they are reminded every time they see/use one of the shoppers; encouraging them to visit their local!